YAHNO!

For this project, we were required to craft an integrated social media campaign for YAHNO!, a female led digital agency in South Africa. My group and I were struck by the mix of Renaissance imagery with modern elements that the brand utilises, and wanted to expand on that. This led us to our main insight - how Renaissance art's imagery and emotional depth mirrors the agency's mission to forge divine connections between brands and consumers. Our final concept is titled “Match Made in Heaven”, and makes use of iconic South African pairings to reflect how YAHNO! is a perfect match for brand managers, and also plays cupid between clients and designs.