Cape Town Tourism came to Vega with the goal of boosting travel to places in Cape Town that are often overlooked, such as Bo-Kaap. We were tasked with showcasing the lesser known culturally-rich areas that tourists have either never heard of, or are afraid of visiting, by rolling out an enticing campaign that will alleviate fears. Our final campaign is titled “Don’t Fear Flavour”, centred around a smell map of Cape Town that encourages tourists to explore Cape cuisine and culture.